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Be The Next You
“Entrepreneur” is an incredibly powerful word. Many people, especially those for whom the corporate world is anathema, can’t imagine being anything but an entrepreneur. Gates, Jobs, Zuckerberg come...
View ArticleThe Earth and I
Creating video trailers for your book whether you are pitching the product directly to an audience or not is now an expected promotional tool. Take a look at this promo for James Lovelock’s, The Earth...
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BYU Rocks!
A one day Artist As Brand Workshop at BYU was a blast. Thank you to Bob Barret, Bethanne and the rest of the faculty in the visionary art department. Yes, they rock.
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SDSU Rocks Too
Presented another Artist As Brand Workshop, this time at San Diego State University. Another amazing group of talented individuals guided along by their professor, and amazing artist Neil Shigley....
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Malkovich As Maker
Creative website marketing comes in all shapes and sizes. Using a crossover collaboration with mutual sponsorship is something we are seeing more and more of these days. I encourage individual artists...
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Lookbooks: It’s all in the Lifestyle
You’re not just selling a product. You’re selling a lifestyle. Engaging your customer online by telling a visual story, and making them feel like they’re purchasing the lifestyle or experience...
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Instagram Incentive
Everybody’s talking about Instagram and their thousands of followers. Three of my students ramped up their numbers very quickly into the 100,000 range. One of them, Jacquelin de Leon is up to over...
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Online Class
I am creating an Artist As Brand® Online Class. This comprehensive course will be akin to my college level classes, but entirely online. Posts for this website are on hold until the course is...
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SDCC Panel
Moderated another Artist As Brand, Rise of the Artist Entrepreneur panel discussion at the San Diego Comic Con, with a stellar group of artists, and writers, (from l to r)- Todd Lockwood, Me,...
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Create It Instead
This post is two fold in that the concept of creating a job is more fulfilling than finding a job and using Facebook sponsored ads to get your message out can be a nice synergy. I am big fan of niche...
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